NIKE VAPORMAX


For Air Max day and the VaporMax launch, Nike created a monumental installation video displayed on the façade of the Centre Pompidou. As one of the artists and illustrators invited to participate, Golgotha created an animation inspired by the lightness of these new sneakers. As though aspirated through a tube, the shoe floats among various video game-inspired objects as well as small characters with eyebrows in the shape the iconic Nike swoosh. Named "Day To Night", the new Air VaporMax collection is available in six colours ranging from dawn to dusk. For the launch of these first-of-their-kind colours, Golgotha created a short animation for the sky-blue model. Within the bubble of the shoe, an aerial universe comes into being where architecture is freed from the weight of gravity in the sky.

CLIENT
Nike
YEAR
2017
CREDITS
Director: Golgotha 👟 Art Direction: Golgotha 👟 3D Animation: Hugo Stempczynski 👟 Music: Zelig Sound 👟 Special Thanks: Pierre-Yves Charles, Pierre-Jean Bocquel, Aurore Kizonzi, Stanislas Becot
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