MCM HYPERTECHNOREALITY


Inspired by MCM’s love to travel, Golgotha has been asked to create hyperealistic and dreamlike digital environment for the brand’s AW20 campaign, “Hypertechnoreality”. Combining 3D animation and print, Golgotha’s multi-disciplinary approach narrates the brand’s surrealist dual story, by day and by night.

YEAR
2020
CREDITS
Art direction: MCM and Golgotha 🐋 VFX: ELI and Golgotha 🐋 Photo: Timothy Schaumburg, Caroline Fayette
RELATED PROJECTS
CREDITS     PRIVACY